Scale your brand.Not just your output.
Heyday helps purpose-driven brands work AI-first, from first insight and validation to creation and publication, without speed coming at the cost of who you are.
Make more,
Without losing yourself.
Brands that grow without a system grow past themselves. The pressure to produce more increases, but the capacity to maintain quality does not. AI makes that problem bigger, but it also solves it if you set it up right.
Heyday is built on the conviction that speed and authenticity don't have to exclude each other. That your brand gets stronger the better you define it, not narrower.
From insight to validation to creation to launch: Heyday connects those steps. Not as four separate tools, but as one workflow that helps purpose-driven brands grow without losing themselves.
That is not a compromise between growth and responsibility. That is growth that strengthens your brand instead of diluting it.
Know where the opportunities are.
Heyday Insights automatically analyses your market position, search behaviour and AI visibility and translates that data into concrete content opportunities. No dashboards to interpret yourself, just insights that are immediately actionable.
- See where your brand stands in AI search engines GEO monitoring shows whether and how your brand is cited by AI tools like ChatGPT, Perplexity and Google AI Overviews.
- Discover opportunities your competitors haven't spotted yet Automatic analysis of search behaviour and market data translates into topics and content opportunities with the highest potential.
- From data to direction, without manual work GA4 and Google Search Console data are automatically analysed and converted into priorities your team can act on immediately.
Validate before you build.
An AI platform to test content, campaigns and ideas with a virtual target audience. Personas based on psychology and current market data. No panel, no three-week wait.
- Audience research in minutes, not weeks Present a new product page, campaign or claim, and get immediate qualitative feedback from representative personas.
- Write from your customer, not from your brand Personas point out the mismatch between expectation and reality. Fewer returns, higher margins.
- Understand the why behind your A/B test Variant B wins, but why? Audiences returns the qualitative story behind the numbers.
- Test new markets without investing first Simulate a German, Flemish or B2B audience and validate concepts before you go to market.
Create fast, with confidence.
Lock in your brand as a living digital system instead of a static PDF. Everyone on your team generates on-brand content within guardrails, with confidence that tone, claims and ethical limits are correct.
- Generate on-brand content in seconds Dedicated chat interface plus API layer for LLMs. Marketing, customer service and the German office all write in the same voice.
- Make your brand machine-readable Voice, strategy and boundaries become rules any LLM can follow. One source of truth for brand and AI.
- Stop the sprawl of individual AI subscriptions Central access to generation, with monitoring and traceability. Economies of scale instead of departments each going their own way.
- Ready for the EU AI Act Guardrails check every output for tone, factual claims and ethical limits, before publication. Compliance is a by-product.
Voice
Launch with confidence.
Roll out new functionality to real users in phases and measure the real-time impact on conversion, returns and checkout failures. Canary releasing, built for commerce.
- No more bad deploys on Fridays Start at 5% of your traffic, measure impact on your key metrics, and only scale up when the numbers are stable.
- Works where A/B tests stop A complete checkout overhaul, a new search filter or a new PDP: changes that are too big for A/B tests.
- Decide on data, not on complaints Version-level monitoring shows whether a release is truly better. Continue, pause or roll back: evidence-based.
- One-click rollback If you see a metric deteriorating, you roll back before it costs you your weekend. No manual hotfix deploy.
Built for purpose-driven commerce teams.
Heyday is valuable for digital commerce teams who want to make a positive impact and grow revenue, conversion and customer value. Four roles where work is already under pressure today, and where Heyday makes it lighter.
You make daily decisions about content, releases and campaigns without the time or budget for a study per decision. Heyday gives you validation in minutes, and releases without unnecessary risk.
Insights Audiences Preflight BrandHubYou know what a good message is. What you miss: quick validation of whether a new campaign resonates, and certainty that AI content stays on-brand when you scale.
Insights Audiences BrandHubEveryone in your organisation generates content with AI. Without central guidance, brand consistency becomes the biggest risk, not the biggest opportunity. One viral mistake is hard to undo.
Insights BrandHubYour team barely dares major releases anymore. Black Friday is approaching, and staging doesn't behave like production. You want to measure impact per version, and be able to roll back without panic.
Insights PreflightI see every day how hard it is to keep brand strategy and content execution truly aligned. Heyday closes that gap, not by simplifying, but by solving it structurally.
Start small, scale to your ambition.
Try Grow free for seven days. No credit card needed, personal onboarding included. Then pick the plan that fits, or stop.
Voor teams die willen beginnen met on-brand content op schaal.
Insights Audiences BrandHub Preflight- 1 merk, volledig in eigen tone-of-voice en brand rules
- 50 content-stukken per maand *
- Onbeperkt workflows voor content creatie
- 1 seat voor je brand manager
- Persoonlijke onboarding om vliegend te starten
- Support via e-mail
Voor teams die van inzicht naar creatie werken.
Insights Audiences BrandHub Preflight- 3 merken, elk met eigen tone-of-voice en kaders
- 200 content-stukken per maand *
- 5 audiences om ideeën aan te toetsen
- 20 onderzoeken per maand binnen je doelgroepen
- 5 seats voor je content- en brand-team
- Persoonlijke onboarding
- Support via e-mail en chat
Voor organisaties die de volledige werkwijze inzetten.
Insights Audiences BrandHub Preflight- Alles van Grow, plus:
- 15 merken, centraal beheerd vanuit één omgeving
- 500 content-stukken per maand *
- 15 audiences en onbeperkt onderzoeken
- 30 seats voor de hele organisatie
- Dedicated support met vaste contactpersoon
- Preflight-implementatie en platformkoppeling inbegrepen
- * Content pieces count is an average. Actual usage depends on content type, size and length.
- Launching customers: free access during the private beta, in exchange for their role as a reference.
Heyday is made by Bluebird Day.
Bluebird Day is a digital commerce agency that helps ambitious brands grow: creatively, technologically strong, honest and measurably impactful. We build platforms, integrations and growth programmes for D2C brands, B2B organisations and franchise formulas.
Heyday is the solution we were missing for our clients. Built from practice, developed further together with the brands that work with it every day.
Learn more about Bluebird DayWhat we hear most often.
Can't find your question? Email us at heyday@bluebirdday.nl.
The suite is built for commerce teams that want to use AI but don't yet know how to do so responsibly. You don't need an AI strategy to get started.
Heyday works for small and larger teams. Teams that need to do a lot with limited capacity get the most out of it: validate faster, launch more safely and communicate more consistently without needing extra people.
No. Heyday is one workflow from insight to launch, but you don't have to tackle every phase at once. Most teams start with the bottleneck that hurts most, for example validation with Heyday Audiences, and build from there. Each component delivers direct value on its own and strengthens the rest once you add it.
You choose from three plans: Starter, Grow and Scale. Try Grow free for seven days, no credit card needed, then choose the plan that suits you. Pay monthly or annually, with annual billing being 20% cheaper. There is no minimum term; you scale up or down whenever you want.
We make all costs transparent upfront, including the one-off Preflight implementation in the Scale plan. No surprises afterwards.
Heyday Insights, Audiences and BrandHub are immediately usable without heavy technical intervention. Insights connects your GA4 and Search Console, which takes a few clicks. Heyday Preflight connects with your commerce platform and requires one-off IT involvement. We guide that process step by step.
BrandHub can be connected via API to tools your team already uses, such as your PIM or CMS. Preflight works with Adobe Commerce and Shopware. Shopify is not yet supported.
Heyday is developed by Bluebird Day, part of Handpicked Agencies. We build the products together with other Handpicked labels and with launching customers who look on from practice. Further development is a continuous process, not a one-time project.
We only process the data needed to make the products work. The products are designed with the GDPR as the starting point and we take into account the requirements of the EU AI Act. For organisations with specific compliance requirements we enter into a data processing agreement.
You can always export your data. How this works and which retention periods apply is stated in the data processing agreement available on request. Questions about data processing we are happy to answer personally.
The private beta is invite-only. You get personal onboarding, direct access to the team and free use in exchange for feedback. We work with a limited group so we can guide everyone intensively.
We actively collect feedback from participants and translate that into the roadmap. Your input counts more heavily in this phase than later. You can sign up via the form at the bottom of this page. We will let you know within a week whether we can offer you a spot.
Ready to scale your brand?
Request access to the private beta. We will let you know within a week whether we can offer you a spot, including personal onboarding.